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Item #:
12049444
Marketing Analytics: A Practical Guide to Improving Consumer Insights Using Data Techniques
Item #:
12049444
R$ 247
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What Stands Out
Practical Approach
This guide emphasizes actionable strategies, enabling readers to directly apply data techniques for enhanced consumer insights, bridging the gap between theory and real-world application.
Updated Edition
The second edition incorporates the latest analytics trends and tools, ensuring readers are equipped with current techniques to effectively analyze and interpret consumer data.
Comprehensive Coverage
Covering a wide range of topics from basic analytics to advanced techniques, this book serves as a valuable resource for marketers looking to boost their analytical skills and improve decision-making.
Product Details
| Publisher | Kogan Page |
| Publication date | April 24, 2018 |
| Edition | 2nd |
| Language | English |
| Print length | 240 pages |
| ISBN-10 | 0749482168 |
| ISBN-13 | 978-0749482169 |
| Item Weight | 1.02 pounds (460 grams) |
| Dimensions | 5.71 x 1.18 x 8.27 inches (14.5 x 3 x 21 cm) |
Who Should Buy?
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Marketing Professionals
Ideal for marketers seeking to enhance their data analysis skills to improve consumer insights and decision-making.
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Students in Analytics
Beneficial for students studying marketing or analytics, providing practical examples and techniques in data interpretation.
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Business Analysts
Useful for analysts focused on transforming consumer data into actionable insights to drive strategy and performance.
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Beginner Marketers
Less suitable for beginners who may find advanced concepts overwhelming without foundational knowledge in marketing analytics.
Product Description
Marketing Analytics: A Practical Guide to Improving Consumer Insights Using Data Techniques
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Research Editorial Review
Marketing Analytics: A Practical Guide to Improving consumer Insights Using Data Techniques offers a comprehensive examination of analytic marketing methods, tailored for individuals with a solid grounding in statistics. While some readers may find the introductory material on univariate statistics insufficient for grasping the complexity of later concepts like regression models, the book excels in providing actionable insights and discussing applications relevant to marketing. Readers appreciate that it equips them with practical strategies for deriving consumer insights while also advising on how to utilize various analytic tools in real-world scenarios. The quick readability and recommended resources enhance its educational value, making it a suitable choice for those willing to delve deeper into marketing analytics, provided they have a background in the subject.
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Pros
- Well-written and easy to read
- Practical application of statistical methods
- Includes actionable insights for marketers
- Good for those with statistics background
- Provides career advice related to analytics
Cons
- Basic concepts may be too simple for some advanced users
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R$ 247
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