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Número do item:
44439974
Marketing Strategy
Número do item:
44439974
R$ 696
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Transação Segura
A Ubuy trabalha para proteger sua segurança e privacidade. Nosso sistema avançado de segurança de pagamentos garante a confidencialidade ao criptografar suas informações durante a transmissão usando os protocolos AES (Advanced Encryption Standards) e SSL (Secure Socket Layer). Seus dados de pagamento estão 100% seguros, pois não compartilhamos suas informações com vendedores terceiros.
Nossos principais parceiros logísticos
MARKETING STRATEGY teaches students to think and act like marketers.
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Destaques do Produto
Comprehensive Insights
Offers in-depth analysis of various marketing strategies, empowering readers to understand and apply advanced concepts effectively to enhance their business growth and competitive edge.
Practical Applications
Includes real-world case studies and actionable tactics, allowing readers to implement marketing strategies directly into their own campaigns for immediate results and improved performance.
Expert Contribution
Written by industry professionals, this paperback provides authoritative perspectives and proven methodologies, ensuring readers receive high-quality knowledge and trustworthy guidance to navigate the marketing landscape.
Detalhes do produto
- MARKETING STRATEGY teaches students to think and act like marketers. Students learn to develop a customer-oriented market strategy and market plan. This practical approach to analyzing, planning, and implementing marketing strategies is based on applying marketing concepts to the development and implementation of marketing strategy.
| Publisher | Cengage Learning |
| Publication date | August 31, 2018 |
| Edition | 7th ed. |
| Language | English |
| ISBN-10 | 0357039238 |
| ISBN-13 | 978-0357039236 |
| Item Weight | 2.9 pounds (1.32 kg) |
| Dimensions | 8.5 x 1.25 x 11 inches (21.6 x 3.2 x 27.9 cm) |
Para quem é indicado?
-
Small Business Owners
This product provides essential insights and strategies tailored for entrepreneurs looking to enhance their marketing efforts.
-
Marketing Students
Students studying marketing will find the theories and practical applications discussed in this book valuable for their education.
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Marketing Professionals
Experienced marketers seeking to refresh their strategies or learn new techniques will benefit from the comprehensive content.
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Advanced Marketers
Professionals with extensive experience may find the content basic and lacking in advanced strategies or insights.
DESCRIÇÃO DO PRODUTO
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Perguntas e respostas do cliente
-
Pergunta:
What is included in the Marketing Strategy Paperback?
Resposta: The Marketing Strategy Paperback typically includes comprehensive coverages on key concepts, frameworks, and tools essential for developing effective marketing strategies. It encompasses case studies, practical applications, and real-world examples that illustrate successful marketing tactics. This ensures readers not only grasp theoretical aspects but also understand real scenarios where these strategies were implemented. For professionals or students in marketing, this book serves as both a reference and a guide for crafting successful campaigns in today's dynamic market. -
Pergunta:
Who is the target audience for the Marketing Strategy Paperback?
Resposta: The Marketing Strategy Paperback is primarily aimed at marketing professionals, business students, and entrepreneurs seeking to enhance their marketing acumen. By offering actionable insights and strategic frameworks, the book assists readers in navigating the complexities of modern marketing. Whether you are a marketing manager looking to refresh your skills or a student preparing for a career in marketing, this book equips you with the necessary tools to succeed in various marketing roles and environments. -
Pergunta:
How can I apply the concepts from the Marketing Strategy Paperback in my business?
Resposta: Concepts from the Marketing Strategy Paperback can be applied by conducting a thorough market analysis, defining target audiences, and developing unique value propositions. The book outlines frameworks that assist in identifying the strengths and weaknesses of your business as well as understanding customer needs. For instance, a small business owner can use these strategies to reposition their brand in a competitive market, allowing for better engagement and responses from potential customers. -
Pergunta:
Are there any case studies in the Marketing Strategy Paperback?
Resposta: Yes, the Marketing Strategy Paperback includes various case studies that provide practical illustrations of marketing strategies in action. These real-life examples showcase how different companies successfully navigated their marketing challenges. By analyzing such cases, readers can gain insights into effective tactics used by industry leaders, allowing them to draw parallels with their own situations. Professionals can leverage these examples to inspire innovative ideas and solutions tailored to their specific business contexts. -
Pergunta:
What makes this Marketing Strategy Paperback different from others?
Resposta: The Marketing Strategy Paperback distinguishes itself through its focus on real-world applicability combined with robust theoretical insights. Unlike many other marketing books that merely present principles, this one emphasizes actionable strategies and integrates current market trends. It features contributions from expert marketers, ensuring readers are learning from credible sources. This unique blend helps individuals not only understand marketing fundamentals but also implement them successfully in diverse scenarios. -
Pergunta:
Can this book benefit someone new to marketing?
Resposta: Absolutely! The Marketing Strategy Paperback is designed to accommodate readers at various levels, including those new to marketing. Its structured approach begins with foundational concepts before progressively delving into more complex strategies. This allows new marketers to build their knowledge gradually while being supported by various examples and exercises that enhance learning. Whether you are starting a career in marketing or looking to expand your skill set, this book is an invaluable resource. -
Pergunta:
Is there a digital version available for the Marketing Strategy Paperback?
Resposta: Many publishers release both paperback and digital versions of their titles, and the Marketing Strategy Paperback is often no exception. The digital format allows for increased accessibility, enabling readers to engage with the content on laptops, tablets, or e-readers. This can be particularly useful for those who prefer to annotate and highlight directly on their devices. Be sure to check various online platforms to confirm the availability of digital formats that suit your reading preferences. -
Pergunta:
How updated is the content in the Marketing Strategy Paperback?
Resposta: The Marketing Strategy Paperback is typically updated to reflect the latest trends and techniques in the marketing field. Authors often conduct extensive research before publication to ensure the information presented is current and relevant. This means readers can expect insights that resonate with today's marketing challenges and technological advancements. Staying informed about the latest marketing strategies is essential for professionals wanting to remain competitive and effective in their roles. -
Pergunta:
Can I use this book for academic purposes?
Resposta: Yes, the Marketing Strategy Paperback is suitable for academic purposes, including courses on marketing, business strategy, and entrepreneurship. Its comprehensive treatment of marketing concepts, supported by case studies and exercises, makes it an excellent resource for students. Professors can integrate it into their curricula as a primary text or supplementary reading. For students, it enhances learning by providing both theoretical foundations and practical applications relevant to coursework. -
Pergunta:
Where can I buy the Marketing Strategy Paperback in Brazil?
Resposta: You can buy the Marketing Strategy Paperback from Ubuy in Brazil. Ubuy is a reputable online platform that offers a vast selection of books, including this specific title. They provide a user-friendly shopping experience, making it convenient to find and purchase the book you need, alongside additional options and resources.
Management Editorial Review
**** The product in question—a marketing strategy textbook—has elicited mixed reactions from customers, with the predominant feedback highlighting concerns surrounding pricing, edition discrepancies, and content delivery formats. Many users appreciate that the ebook version is convenient, particularly for class use, as noted by one reviewer who found it cost-effective. However, a significant number express frustration over the misleading information regarding the format and edition of the book they received. Customers were dismayed to find that they received outdated editions, with one user specifically mentioning receiving a fourth edition instead of the expected seventh, which detracts from the overall value and utility of the material. Additionally, there's a palpable discontent over "price gouging," with many feeling that they are not getting a fair deal, especially when comparing the ebook price to the physical editions. Moreover, there was notable criticism regarding the trend of loose-leaf materials, with Consumers arguing that they are forced to pay full price for a product that could require further investment in printing and binding. This sentiment of dissatisfaction speaks to a larger issue in the publishing industry that Consumers feel is financially exploitative, especially for students who are often on tight budgets. In summary, while the textbook serves its purpose within an academic setting, significant alterations in pricing, edition accuracy, and format delivery create a tainted perception among users. The overall sentiment suggests that improvements in transparency and Consideration for student needs are essential for enhancing customer satisfaction. **
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- Convenient ebook format for class use.
- Lower price for the ebook compared to physical copies.
Contras
- Received outdated edition (4th instead of 7th).
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R$ 696
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Transação Segura
Em conformidade com o PCI DSS e com certificação ISO 27001:2022, com pagamentos criptografados e proteção total ao comprador em todos os pedidos.
Nossos principais parceiros logísticos
Entrega internacional mais rápida
Características e benefícios
- Learn to develop a customer-oriented market strategy.
- Practical approach to analyzing marketing strategies.
- Implement effective marketing strategies with confidence.
- Designed for hands-on application of marketing concepts.
- Accessible through Cengage Unlimited only.
- Perfect for students aspiring to succeed in marketing.
Garantia Ubuy
Tenha uma experiência de compra tranquila e sem preocupações, com produtos 100% originais, segurança de pagamento em conformidade com o padrão PCI DSS, proteção de dados certificada pela ISO 27001, a entrega internacional mais rápida, devoluções gratuitas e embalagem segura em todos os pedidos.*