Ver original
0 ratings
Integrated Marketing Communication 2nd Edition
genuine image
Integrated Marketing Communication 2nd Edition
Clear, concise, and practical, this textbook takes the reader through developing and implementing a comprehensive Integrated Marketing Communication plan.
Integrated Marketing Communication 2nd Edition
Número do item: 46724575

Integrated Marketing Communication 2nd Edition

Número do item: 46724575

R$ 570

Price Details

Excluding Shipping & Custom charges ( Shipping and custom charges will be calculated on checkout )

*All items will import from Estados Unidos

Em estoque
Estados Unidos Importado de loja dos USA
Peça agora e receba por volta de Quinta, Agosto 13
Transação SeguraTransação Segura

A Ubuy trabalha para proteger sua segurança e privacidade. Nosso sistema avançado de segurança de pagamentos garante a confidencialidade ao criptografar suas informações durante a transmissão usando os protocolos AES (Advanced Encryption Standards) e SSL (Secure Socket Layer). Seus dados de pagamento estão 100% seguros, pois não compartilhamos suas informações com vendedores terceiros.

Nossos principais parceiros logísticos
  • fedex
  • dhl
Clear, concise, and practical, this textbook takes the reader through developing and implementing a comprehensive Integrated Marketing Communication plan.
Garantia U-Care:
Nenhum
Selecione um plano
fast shipping

Envio
rápido

free return

Devolução
gratúita*

Embalagem segura

Embalagem segura

Produtos 100% originais

Produtos 100% originais

pci-dss

Conformidade com PCI DSS

iso certified

Certificado ISO 27001

paypal payment
astropay payment
visa payment
mastercard payment
banco banrisul payment
american express payment
elo payment
boleto bancario payment
visa electron payment
boleto flash payment
pagseguro payment
caixa payment
itau payment
banco bradesco payment
banco do brasil payment
hipercard payment
banco santander payment

Destaques do Produto

Comprehensive Framework
Offers an extensive overview of integrated marketing communication strategies, ensuring readers grasp the entire process from conception to execution, effectively addressing contemporary marketing challenges.
Real-World Examples
Includes case studies and examples from leading brands, providing actionable insights and practical applications that help students and professionals relate theory to practice effortlessly.
Updated Content
Features the latest trends and digital marketing tools, equipping readers with relevant knowledge and techniques to succeed in a rapidly evolving marketing landscape.

Detalhes do produto

Compre Integrated Marketing Communication 2nd Edition online ao melhor preço no Ubuy Brasil. Obtenha ofertas exclusivas, descontos e opção de entrega rápida.
  • Explores the transformation of advertising, sales promotion, and public relations
  • Focuses on emerging technologies and established digital and legacy media
  • Guides readers in developing and implementing an Integrated Marketing Communication plan
  • Emphasizes the importance of social media, website development, and mobile marketing
  • Includes new chapters on objectives, budgets, legacy media planning, and innovative technologies
  • Suitable for upper-level undergraduate students, postgraduate students, and business professionals
Publisher Routledge
Publication date November 30, 2021
Edition 2nd
Language English
Print length 330 pages
ISBN-10 036743623X
ISBN-13 978-0367436230
Item Weight 1.4 pounds (640 grams)
Dimensions 6.85 x 0.75 x 9.69 inches (17.4 x 1.9 x 24.6 cm)

Para quem é indicado?

Suitable For
  • Marketing Students

    Ideal for undergraduate or graduate students studying marketing, providing comprehensive insights into integrated marketing strategies.

  • Marketing Professionals

    Beneficial for professionals seeking to enhance their understanding of integrated communication in real-world marketing scenarios.

  • Educators in Marketing

    Useful resource for educators to teach integrated marketing concepts, enriched with case studies and practical applications.

Not Suitable For
  • Casual Readers

    Not suitable for casual readers without a marketing background, as it delves deeply into technical concepts.

DESCRIÇÃO DO PRODUTO

Integrated Marketing Communication 2nd Edition

Tem alguma dúvida? Fale conosco pelo chat

Perguntas e Respostas do cliente

  • pergunta: What is Integrated Marketing Communication (IMC)?

    responda: Integrated Marketing Communication (IMC) is a strategic approach that aims to unify all marketing communication tools, channels, and messages, ensuring consistency across various platforms. By coordinating these elements effectively, businesses can create a cohesive marketing strategy that resonates with audiences, ultimately leading to improved customer engagement. For instance, a brand may use IMC to synchronize its advertising, public relations, and digital marketing efforts to enhance its overall messaging.
  • pergunta: Who is the target audience for the Integrated Marketing Communication 2nd Edition book?

    responda: The target audience for the Integrated Marketing Communication 2nd Edition includes marketing professionals, students studying marketing, and academic institutions looking to provide a comprehensive understanding of effective marketing strategies. This edition is particularly valuable for those preparing for careers in marketing, advertising, and public relations, as it presents modern case studies and theoretical frameworks relevant to current market dynamics.
  • pergunta: What key topics are covered in Integrated Marketing Communication 2nd Edition?

    responda: Integrated Marketing Communication 2nd Edition covers a range of essential topics, including brand messaging, promotional strategies, digital marketing integration, audience segmentation, and measurement of campaign effectiveness. This comprehensive coverage is designed to equip readers with the knowledge and tools necessary to implement successful marketing campaigns across various media channels while adapting to the evolving landscape of consumer behavior.
  • pergunta: How can Integrated Marketing Communication improve brand awareness?

    responda: Integrated Marketing Communication can significantly enhance brand awareness by ensuring that all marketing messages are aligned and consistent, thereby reinforcing the brand's identity. When consumers receive unified communications across channels like social media, print, and digital advertising, it creates a stronger impression and facilitates recall. For example, consistent hashtags across campaigns can build recognition and encourage user engagement, ultimately elevating brand visibility.
  • pergunta: What role does digital marketing play in Integrated Marketing Communication?

    responda: Digital marketing plays a crucial role in Integrated Marketing Communication as it allows for real-time engagement, targeted messaging, and measurable results. By integrating digital channels such as social media, email, and content marketing, businesses can reach their audiences more effectively and personalize their communication based on user behavior. For example, utilizing social media ads to complement email campaigns can enhance the overall impact of the marketing strategy.
  • pergunta: Why is measuring the effectiveness of Integrated Marketing Communication important?

    responda: Measuring the effectiveness of Integrated Marketing Communication is vital for understanding return on investment (ROI) and optimizing future marketing strategies. By analyzing data from various channels, companies can identify what works and what doesn’t, allowing for adjustments that improve performance. For instance, tracking engagement metrics on social media can inform decisions on content creation and advertisement placement, ultimately enhancing customer connection and conversion rates.
  • pergunta: How does Integrated Marketing Communication support customer loyalty?

    responda: Integrated Marketing Communication supports customer loyalty by fostering consistent and meaningful interactions with the brand. When customers engage with harmonious messaging across different touchpoints, they develop a strong emotional connection to the brand. For example, by ensuring that advertising campaigns compliment loyalty programs, brands can create a comprehensive experience that encourages repeat purchases and long-term loyalty.
  • pergunta: What are some practical applications of Integrated Marketing Communication?

    responda: Practical applications of Integrated Marketing Communication include running coordinated campaigns that utilize multiple platforms such as television, social media, and influencer partnerships. For instance, launching a new product can involve TV commercials outlining key features complemented by social media influencer endorsements, email marketing, and blog posts that provide in-depth content. This multi-channel approach maximizes reach and reinforces the campaign message.
  • pergunta: Can Integrated Marketing Communication apply to small businesses?

    responda: Yes, Integrated Marketing Communication is particularly beneficial for small businesses, as it allows them to maximize the impact of limited resources by creating a cohesive branding strategy. By integrating their messaging across channels—like utilizing local social media ads and community events—small businesses can effectively reach their target audiences and create a memorable brand presence. This alignment will help them compete with larger brands in their market space.
  • pergunta: Where can I buy Integrated Marketing Communication 2nd Edition in Brazil?

    responda: You can buy Integrated Marketing Communication 2nd Edition in Brazil at Ubuy. Ubuy is a reputable online platform that offers a wide variety of books and educational resources, making it convenient to find the specific edition you seek. With their user-friendly interface and reliable service, you can easily navigate to this title and explore other related resources.

Research Editorial Review

Nenhuma revisão editorial encontrada

Comentários e avaliações dos clientes

5.0
1 Avaliações dos clientes
  • 5 Estrela
    100%
  • 4 Estrela
    0%
  • 3 Estrela
    0%
  • 2 Estrela
    0%
  • 1 Estrela
    0%

Avalie este produto

Compartilhe sua opinião com outros clientes

Prós

  • Comprehensive content coverage
  • Engaging and clear writing style
  • Real-world case studies included
  • Great for students and professionals
  • Up-to-date marketing strategies

Contras

  • Some concepts may be challenging.

Platform Trust & Buyer Confidence

trustpilot logo
4.3/5 9200 + reviews
Read reviews
MA
Mohammad
Verified buyer

“Excellent quality and original too,when ubuy send original things I will appreciate that ,I very satisfied thank you”

23 July 2026 · via Trustpilot
CK
Chitra
Verified buyer

“The order and delivery progress was communicated very well. Package arrived within the estimated time. Products arrived as expected in good condition.”

22-Jul-26 · via Trustpilot
K
kund
Verified buyer

“Good supply of products. Safe payment methods, and shipment worldwide! Genuine products.”

23-Jul-26 · via Trustpilot
OO
Onesi
Verified buyer

“Was my first time buying a product from Ubuy, but I found it so helpful. This is reliable. Gonna place a new order!”

22 July 2026 · via Trustpilot
SJ
SAO JOHN
Verified buyer

“Ubuy is a great online platform to buy stuff. Reliable, fast delivery time and great value for money. I've been using Ubuy online shopping platform for three years now and will continue to do so.”

23 July 2026 · via Trustpilot
Finaliar de forma segura Global Delivery Devoluções Fáceis Genuine Products

Histórico de preço do produto

Informações importantes

  • Limitações: para envios internacionais de produtos, observe que qualquer garantia do fabricante pode não ser válida; as opções de serviço do fabricante podem não estar disponíveis; manuais, instruções e avisos de segurança do produto podem não estar no idioma do país de destino; os produtos (e os materiais que os acompanham) podem não ser projetados de acordo com os padrões, especificações e requisitos de rotulagem do país de destino; e os produtos podem não estar em conformidade com a voltagem do país de destino e outros padrões elétricos (exigindo o uso de um adaptador ou conversor, se apropriado). O destinatário é responsável por garantir que o produto possa ser importado legalmente para o país de destino. Ao fazer o pedido no Ubuy ou em suas afiliadas, o destinatário é o importador do registro e deve cumprir todas as leis e regulamentos do país de destino.
  • Nem todos os produtos listados no Ubuy estão à venda, pois o Ubuy é um mecanismo de busca global. Os produtos estão sujeitos às regulamentações de exportação/comércio.

R$ 570

Peça agora e receba por volta de Quinta, Agosto 13

QTY:

Transação SeguraTransação Segura

PCI DSS compliant and ISO 27001:2022 certified, with encrypted payments and full buyer protection on every order.

Nossos principais parceiros logísticos
  • fedex
  • dhl
A entrega internacional mais rápida

Características e benefícios

  • Explores advertising, sales promotion, and public relations functions within the marketing discipline.
  • Focusing on emerging technologies and established digital and legacy media.
  • Covers all aspects of consumer market and competitive research, strategic decisions, market segmentation.
  • New edition includes social media, SEO, retail connectivity, business-to-business marketing strategies and more.
  • Upper-level UG and PG students and professionals in executive education and certificate programs will appreciate it.
  • Robust online resources including PowerPoint slides, videos, notes, exercises, and interactive templates.

Ubuy Assurance

Experience worry-free shopping with 100% original products, PCI DSS-compliant payment security, ISO 27001-certified data protection, the fastest cross-border delivery, free returns *, and secure packaging on every order.