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Número do item:
87942977
"The Strongest Word" Web Copywriting Create a "selling site" with just a few words! Microcopy utilization techniques
Número do item:
87942977
R$ 217
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Microcopy is a way that anyone can increase sales surprisingly quickly and easily.
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Destaques do Produto
Concise Copywriting
Empowers businesses to create impactful web content using minimal words, enhancing clarity and engagement with their audience.
Effective Microcopy
Teaches techniques for leveraging microcopy, improving user experience and conversion rates through strategic, succinct messaging.
Target Audience Focus
Designed specifically for marketers and copywriters, providing actionable insights that resonate with consumers for maximum engagement.
Detalhes do produto
- Microcopy is a dynamic business strategy (Katsuhisa Kinoshita/Representative Director of Kita no Tatsujin Corporation) This book provides an overview and practical know-how about web copywriting ＝ microcopy, which has been attracting a lot of attention in the marketing industry in recent years. Microcopy in one word is ''a way that anyone can increase sales surprisingly quickly and easily.''. The average percentage of mail order sites where users add products to their carts but leave before completing the payment is said to be 700.00. Most of the users who have come to the cart are supposed to be eager to buy the product, but for some reason they have a little hesitation or anxiety and are unable to click the button. If you think about it the other way around, you can say the strongest word that will push the user's back, removing hesitation and anxiety If you put buttons around the wording or input form, the click rate will increase significantly. That strongest word doesn't have to be thoughtful sales copy. For example, there are cases where the closing rate has more than tripled by changing the Inquiry button to Inquiry. The point is that just saying something that is close to the user's feelings will be effective. This book is a new type of web copywriting introductory book that introduces this kind of small copy method that anyone can easily do in various ways, based on actual examples. As chairman of the Microcopywriting Association, the author has been involved in improving sales for many companies. We will fully disclose our know-how from actual examples of results in the field. In addition, a special exhibition of microcopy techniques that we asked Katsutoshi Kinoshita, president of Kita no Tatsujin Corporation, who has been paying attention to and incorporating microcopy from an early stage. Please find your strongest words in this book.
| Publisher | standards |
| Publication date | June 18, 2024 |
| Language | Japanese |
| Print length | 236 pages |
| ISBN-10 | 4866366834 |
| ISBN-13 | 978-4866366838 |
| Item Weight | 1 g |
| Dimensions | 5.83 x 0.71 x 8.27 inches (14.8 x 1.8 x 21 cm) |
Para quem é indicado?
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Website Designers
This product is perfect for website designers looking to enhance user engagement with efficient online copy strategies.
-
Small Business Owners
Small business owners will benefit from effective microcopy to improve their website sales and customer interactions.
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Marketing Professionals
Marketing professionals seeking to refine their copywriting skills will find valuable insights in this focused guide.
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Novice Writers
Beginners may struggle to grasp advanced microcopy concepts without foundational knowledge in writing or marketing.
DESCRIÇÃO DO PRODUTO
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Perguntas e Respostas do cliente
-
pergunta:
What is microcopy?
responda: Microcopy refers to concise, impactful wording that guides users and enhances the user experience, ultimately leading to increased sales. -
pergunta:
How can this book help my business?
responda: The book provides practical strategies and real-world examples to optimize your web copy, addressing user hesitation and improving conversion rates. -
pergunta:
Is this book suitable for beginners?
responda: Yes, this book is designed for anyone, regardless of their experience level in web copywriting.
野津 瑛司 Strategy & Competition Editorial Review
The web-based guide titled "最強の一言" (The Most Powerful Phrase) offers invaluable insights for individuals looking to improve their marketing and communication strategies. Customers praise its beginner-friendly content that is not only easy to understand but is also applicable across various scenarios. Many users report substantial improvements in their key performance metrics, such as click-through rates and conversion rates, due to practical changes inspired by the book’s recommendations. For instance, simple adjustments in wording or the inclusion of reassurance phrases have reportedly led to increased engagement and application rates for promotional materials. The book transcends mere writing advice, incorporating broader concepts such as the importance of design elements like button colors alongside text changes. It emphasizes the necessity of iterative testing and research rather than prescriptive solutions, instilling confidence in readers that they can achieve results across different mediums and data types. Users have successfully applied the principles in real-world scenarios, dramatically improving their results and gaining a clearer understanding of effective copywriting principles grounded in data and research. Overall, "最強の一言" is regarded as a practical, actionable resource that can aid novices and experienced marketers alike in creating more effective communication. Readers feel empowered to apply the techniques outlined in the book with minimal time investment, leading to efficient and impactful improvements. **
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Prós
- Beginner-friendly, easy to comprehend
- Clear improvement in conversion metrics reported
- Practical, actionable advice (e.g., small text changes leading to big results)
- Discusses both textual and design elements for optimal engagement
- Emphasizes the importance of testing and research over static answers
- Boosts confidence in copywriting and marketing strategies
Contras
- May lack novel insights for more experienced professionals
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R$ 217
Peça agora e receba por volta de Sexta, Agosto 07
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Características e benefícios
- Discover the power of microcopy in web copywriting.
- Transform hesitant buyers into customers with compelling words.
- Learn actionable strategies to enhance your site's click-through rate.
- Experience the impact of small changes that can drastically boost sales.
- Gain insights from real-life examples provided by industry experts.
- Unlock the strongest words that resonate with your audience.
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